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Good Doctor (advertisement)
''Good Doctor'' (also credited as ''Doctor'' or ''Plague'') is a television and cinema advertisement released in 2002 by Interbrew to promote its Stella Artois brand of lager within the United Kingdom. The 100-second spot was produced by advertising agency Lowe Lintas & Partners in London. ''Good Doctor'' premiered on British television in January 2002, with later appearances in cinemas. It is the seventh piece in the ''Jean de Florette''-inspired "Reassuringly Expensive" series that had been running since 1992. The advert was directed by Czech director Ivan Zacharias with help from the production company Stink and post-production work by The Moving Picture Company. The commercial was a popular, financial, and critical success, boosting sales during the period in which it ran, and receiving more awards than any other campaign in 2002, including a Cannes Gold Lion, an Epica Award and several prizes from the D&AD Awards.
==Sequence==
''Good Doctor'' opens in a field in 19th century rural France, where a doctor confirms that one of the field hands is dying of cholera. The other workers flee, leaving the doctor to burn the remains. Later, he is called from his hospital to help another woman, who had collapsed in the town square. The gathered crowd backs away from him as he approaches, and refuses to help him carry the victim away. When he later enters the local public house, an elderly resident threatens him with a shotgun, declaring him "contaminated" and asking him to leave. The town's priest enters and admonishes the patrons, calling the bartender to give the doctor a Stella Artois, which sets the crowd murmuring. The priest shakes the doctor's hand and embraces him, proclaiming him uncontaminated. Nonetheless, the publican warily approaches and places the ordered drink on the floor in front of the doctor. As the doctor begins to drink, the opening strains of the theme from ''Jean de Florette'' play in the background. The crowd stares as the priest takes a swig from the same glass, and then passes it to the gun-toting man. As the patrons begin jostling for a sip of the Stella Artois, the doctor coughs. The piece ends with the tableau of the patrons freezing in horror.〔Fera, Rae Ann (1 April 2002). ("Stella in the time of cholera" ), ''Boards''. Retrieved 8 November 2008.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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